How Twitter Can Help Your Photography Business

Now and days it seems like every person, company, and brand are on Twitter.  Since Twitter made its big splash at SXSW in 2007, many new Twitter applications, and ways to use Twitter have emerged. In this post I will share with you two simple ways on how to use Twitter to build your photography business.

Twitter Directories
One of the benefits of Twitter is its ability to connect people that share a common interest.  In this case, connecting you with other creative photographers.  Thanks to Twitter, I’ve had the pleasure of becoming friends with some of the top photographers in the industry – and you can too!

Here are three Twitter Directories that you can use to search for other photographers on Twitter:

We Follow: http://wefollow.com/twitter/photographer
Twellow: http://www.twellow.com/category_users/cat_id/342
Just Tweet It: http://justtweetit.com/photographers

Often times the photographers I follow on Twitter will send a tweet asking for a second shooter for a wedding, or other possible job opportunities.  So start following, and become active!

Note: You may also find it beneficial to add yourself to these directories so that other Photographers can find you.

Advance Twitter Search

There is an Advanced Twitter Search option, and there are numerous ways that you can use this Search option to help you and your business. If you clicked on the link above, you’ll notice that there is an “All of these words” form field in the “Words” box, and “Near this place” and “Within this distance” form fields in the “Places” box. Depending on how you fill these out, you could potentially uncover new client opportunities.

For example, lets say I am a photographer in Las Vegas… I just typed in “photographer” in the “All of these words” form field, and typed “Las Vegas” and “25 miles” in the “Near this Place” and “Within this distance” form fields. I just scanned the first page of the results, and there were two people that tweeted how they needed a photographer… It would then make sense for me to write a tweet to them introducing myself.

The best part of this is that you can save the RSS Feed of the Search. So anytime in the future when someone “within 25 miles of Las Vegas” mentions “photographer” in a tweet, you will automatically be notified.

Here are some other searches that you might want to create and save: “Wedding Photographer”,  “Wedding Photography”, “Just Got Engaged”, “Fiancee”,  “Fiance”, “Photo Shoot”, and “Photography Shoot”.

Wrap-up

The two ideas that I shared above are just the “tip of the iceberg” when it comes to how Twitter can improve your Photography business. In upcoming posts, I will share other ideas and methods on how to leverage Social Media to gain new clients and exceed your photography business goals.

About the Author:

For the past five years, darkroomRYAN has worked with Fortune 500 clients. As the owner of Darkroom Branding, he now provides marketing and branding strategies for photographers. Feel free to follow him on Twitter at: @darkroomRYAN