Interview with Photographer Jonathan Canlas – 100% Film Shooter

The man behind the camera:
I am a 100% film shooter specializing in weddings and portraits based in Lehi UT.  I also do a handful of commercial work for local companies like Talisker, Xango etc.  I’m married to a great gal named Callie with 5 kids 5 and under :).  Isaac will be 6 in Sept, Ruby & Ila are 4, Lulu is 2, and Weston is a couple months old.

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1. What made you decide to stay with film instead of crossing over to digital?
I have been film from the get go.  I’ve had a handful of digital cameras but was not impressed with the work and effort I had to put in to make my images look like my film work.  What I love about film is I can shoot, have it developed and scanned and then I’m done.  I don’t have to spend hours trying to make it look good.  It looks good straight out of camera.  I love the look and feel of film.  I have yet to see digital images that look like my film work.

2. What does your work flow consist of? Do you develop your own film or send it off? How often do you use Photoshop? How long does it take from the time you unload the film until you have your pictures ready for your client?
After a wedding/event is shot, I develop all of my own C-41 (color film) on my own Noritsu QSF-V30.  I also own 2 Fuji Frontier SP2500’s so everything is scanned in house as well.  For my true black and white film, I send it to Richard Photo Lab in LA.  They are seriously the best lab in the US, if not the world.  I use photoshop all the time but not for the reasons most people do.  Since things are scanned and the scanner does not have digital ice, I have to clean for dust and scratches on the negs.  Every once in a while I’ll mess with levels and curves but I’m not running actions on my images.  I love straight forward, honest photography.  I am not into actions and I feel they will be the new selective color very soon if they are not already.  I don’t want to really date my images so no actions for me.  Actions is a 4 letter word in my business.  As far as turn around, contractually, I tell my clients that I will have the images up online (at http://jonathan.instaproofs.com) 6 weeks after the event.  I do that to give myself some cushion time.  I usually deliver it within 4.

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3. What equipment do you make sure you have at every big event?
I bring the same equipment to every wedding.  A Contax 645 with an 80mm f/2 lens.  9 loaded inserts (not backs) and lens bellows/hood.  I also have (2) Nikon F5’s with a Sigma 20mm 1.8, Zeiss 50mm 1.4, a regular 50mm 1.4D lens, and an 85mm 1.4 lens.  A Nikon SB-80 and an SB-800, 2 pocket wizards, a ziplock bag chocked full of film and my Sekonic L-508 light meter with some extra AA rechargeable batteries.

4. How does shooting in film define you as a photographer? What lessons about photography can someone learn by shooting in film as opposed to digital.
Film is completely responsible for my look and body of work.  I don’t think you can recreate my look digitally (CHALLENGE!).  The look of a Contax 645 is just out of this world.  F/2 on a medium format is like shooting f/1 on a 35mm.  It is just tack sharp and the color and contrast I can get out of Zeiss lenses is just phenomenal.  I know a lot of people do actions to make something look like it was shot on a Holga which I find funny.  It is not hard to shoot film on a Holga camera, so why go through all that effort when you could just shoot it on film?  I think shooting film also forces you/makes you a better photographer as you HAVE to know what you are doing.  There is no guessing or chimping allowed.  You have to know your exposures and also working with just 1 iso (400) over and over and over again, you really get to literally know your exposures.  To the point that if I showed up without a light meter of any kind, I could still shoot because I know what the exposure would be within 1/3 of a stop.  Having this knowledge really frees you up during your shoots.  You are never worrying about what your settings are and you are free to create and document.

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5. What topics do you cover at your workshops?
Obviously, we talk about film.  The ins and outs of it, basically the who, what, when, where, why, and hows of it.  But that is just day 1.  The workshop is called Film is Not Dead but we only cover film on the first day.  Day 2 is dedicated to “loving family formals”.  A lot of wedding photographers HATE family formals and I walk them through my process of doing them quickly and making them profitable for their business. I also cover story telling through details and the “formula” I use to document weddings/events.  Day 3 we talk about getting published, the power of a blog, Instaproofs and how it can change how you do business, marketing and finally refining your vision.  Actually, refining your vision is the constant topic through out all 3 days.  The last thing I would want is someone to attend my workshop with the intention to be like me.  We all have our own “voice” in photography.  And I really strive to help each attendee find out EXACTLY what that is and run with it.  All the while hoping film has a place somewhere within that voice or can help them portray that voice.

6. You have a brilliant eye when it comes to composition. Every picture is truly a piece of art. What are the main components you try to achieve when composing a shot?
I am CONSTANTLY aware of what is in my frame.  If it is in my frame it is there for a reason.  Everything you see of my work is straight out of camera and is not cropped in post.  To me that is just one more step I would have to do which equates to more time in front of the computer and less time with my family.  So, I am always striving to get what I want in camera.  Basic elements of design, color theory (even though I am completely color blind – no joke), and rules of thirds.  I am really trying to document normal life around me but make it more than just normal.  I guess the whole ordinary/extraordinary approach to things, or taking ordinary things and make them extraordinary.  This goes with personal and professional work.  My job as a wedding photographer is to make every event look publishable regardless of venue, details (or lack there of), or the couple.  I truly feel every wedding is publishable.

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7. Name your top 5 sources of inspiration.
1. Music – I could go on and on, but as of late, Matt & Kim, Passion Pit, The Album Leaf & Girl Talk
2. Richard Avedon, Chuck Close, and Steve McCurry are completely responsible for the inspiration I had to do the tight b/w head shots I do.
3. Alec Soth, Craig Cutler, Dan Winters, Aaron Ruell, and a handful of other photographers that DON’T shoot weddings but create work that is completely inspiring.
4. Traveling to places I never would go unless the client took me there.
5. My family – actually, this is number 1 to me.  I do everything I do for my family.

8. If you could shoot a wedding anywhere in the world, where would it be? What has been your favorite location thus far?
I would love to shoot more destination weddings on distant islands I’ve never heard of.  I shot a wedding last year in Curacao which I did not know even existed had the client not called me and had me come out to this island off the coast of Venezuela.  More Mexico weddings would be grand, but not the resort type, more down to earth, middle of nowhere, central MX where the whole town is invited to the wedding.  My favorite location thus far?  That is hard to say, I love CA both North and South but at the same time I really love weddings out in Potomac MD/DC area.  I really don’t have a favorite as it is constantly changing as I shoot weddings and travel to new places.

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9. How important is it to bring along an assistant to your weddings?
Up until about 3 years ago, I did everything solo.  And mind you, 3 years ago I shot 72 weddings in one year by myself.  NOT FUN (the 72 weddings part, I can shoot by myself just fine).  My good friend Leo Patrone started assisting me at weddings and now I currently have 4 interns who take turns coming to weddings with me.  They don’t shoot, they just man the bag, make sure no one trips over the bag, and assist with second lighting at the receptions.  It is important, but if it came down to it, I could totally do it all by myself.  It is just convenient to have someone man the bag and handing me inserts for the Contax when a roll finishes etc.

10. Have you ever had to market your business, or do you rely solely on word of mouth?
When I first started out, I thought I had to do what everyone else locally was doing, advertise with websites that had nothing to do with me as a studio or my clients, bridal fairs, and local magazines.  But over time, I realized the best form of advertising is a happy client and word of mouth.  I don’t do any paid advertising right now.  I submit my weddings to publications and blogs and that does way more marketing across the world than I could ever do with paid advertising.  I don’t really think I am marketing to just brides in UT.  I think that was a mistake I made early in my career.  My clients are all over the US and beyond and getting my work out on the web or in print is way more effective than any local advertising I could do.

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11. What is your biggest challenge as a wedding photographer?
I don’t know if I have a big challenge.  My constant struggle is to be constantly refining my vision through shooting personal work.  I never want to use a gig as practice to better myself as a photographer.  That is what personal work and projects are for.  So, the challenge is actually getting out and doing it, which I am pretty good at.  I am constantly shooting.  My blog is riddled with personal work, and it is because I am constantly trying to better myself as a photographer and refine my vision.

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12. When you’re not taking pictures, what do you do in your free time?
Take pictures :).  No but really, I spend time with my family.  That is the most important thing to me in this world.  I love my wife and my 5 kids and my job provides me the privileged of spending a lot of time with them and I love it.

 

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