Talent. The Secret Ingredient.

IMG_3460

You might have read my first article here last month about Technology vs. Technique. I had the privilege of having Jack Hollingsworth (@photojack on twitter / http://jackhollingsworth.com), one of the true masters of our craft, read the article and he left me a very simple direct message on twitter. “Nice job. Well done. Like your rationale here. Totally agree. The real missing ingredient here is ‘talent’ which you need to combine with other two.” While I was very happy he enjoyed it, I also knew he was very much on point with bringing up the subject of talent.

Honestly, the word “talent” is not something we see too much nowadays in a lot of art and photography forums. It is something I like to shy away from and I think others do too. Why? Because of the very nature of it’s definition.

Tal·ent [tal-uhnt] – a special natural ability or aptitude. There it is- “natural ability”.  With Instagram on iPhones, Photoshop on iPads; thousands of books, DVDs and blogs on technique; cameras with built in filters, auto settings and editing tools; image stabilizing / vibration reducing (I’m avoiding the Nikon/Canon debate here =) lenses and a myriad of other ways that promise to make anyone a photographer, the people who still stand out above all that are the ones whose work somehow has that one extra thing in it that just makes anything they do awesome… Talent. Talent?! Yes, talent.

Imagine just having had Thanksgiving dinner at Grandma’s and then feasting on her delicious homemade apple pie. It’s warm and sweet. The slight bitterness of the tart golden delicious apples mingling with the cinnamon, the crisp crust and the smooth whipped cream all vying for your taste bud’s attention. Then, on the long trip back home, you and your family stop by McDonald’s for a bite to eat. With that taste of Grandma’s apple pie still dancing in your mouth, you buy a “baked apple pie” from the girl at the counter. Hoping to relive that moment at Grandma’s you are happy and relieved to read on the tiny box that this pie tastes just like Grandma’s. You open it, pull out the “pie” and slowly eat the first bite. Nothing. No taste sensations, no smile inducing sugar coma. This pie tastes like crap. Its overcooked, dry and the apples aren’t even cooked enough. You see, Grandma made an apple pie for YOU with her talent, years of cooking experience, time and love all wrapped into it and served joyfully to you. McDonald’s made an apple pie for ANYONE based on customer demand, factory efficiency and budgetary constraints all served in a cardboard box with empty promises written on it served to you by a high schooler who would rather be home doing her nails.

“What does apple pie have to do with photography?” you ask. A lot. What apple pie would you rather eat? I’ll eat Grandma’s over McDonald’s any day of the week. Why? Grandma gots skillz McD’s aint got- that’s why. Both pies may have started with the same ingredients but Grandma brought her secret ingredient to the taste fight. Talent.

Everyone out there is trying to be a photographer. They have the money to buy a Canon 7D, Photoshop, 70-200 lens and a flash based website. They buy the books that tell them what to do.  They look just like a photographer. But are they? {Please keep in mind that if you have done this, I am not knocking your style or what you do at all, I’m just trying to make a point!} Someone my wife knew from high school did just that. I took a look at this person’s portfolio and realized this person was trying to sell a McDonald’s apple pie with Grandma’s name on it. Every picture was underexposed. The framing was off and the flash was fired straight at the client’s faces. The backgrounds clearly showed off the cars and landscaping around her house, etc. Granted, some pictures were wonderful and this photographer did have a decent client list, but the lack of “natural ability” was very evident.

Am I saying not everyone has natural photographic ability? Yes. And my email is joshuaconti@gmail.com. I welcome hate mail. I have been taking photographs since I was ten. It wasn’t until I was 22 that I realized I had the talent to try to take this love of mine somewhere. I discovered it through multiple friends who saw my pictures and told me “Josh, you really have talent. Have you ever thought doing anything with it?” I was at the beach yesterday and looking around told me that every other person had a camera or smartphone with them. They were snapping away, documenting their day by the water. They were all photographers, but not all of them were photographers. The old man with the point and shoot camera, holding it up with shaky hands to get a picture of his daughter and grandkids playing in the surf was being a photojournalist to for his wife. The mom with her Samsung phone, taking video of her son digging a moat for a sandcastle was directing a movie for loved ones to watch on Facebook. They were both in their own right photographers but on a different level than what we know as photographers. The McD’s apple pie was not on Grandma’s level at all but it still counted as an apple pie. Having a camera makes you a photographer but does not put you on the same level as Ansel Adams. Talent puts you there.

If everyone who tried out for American Idol had true talent, Season One would still be airing ten years later. Some people will only sing their babies to sleep or rock out in the shower. Not everyone will be Carrie Underwood. The same applies to photography. Some people will take thousands of pictures that only a handful of people will see. Robert Capa in 1944 took a single blurry picture of a solider headed for the Normandy Beachhead and single-handedly defined the emotion of a world history changing event.

We admire, idolize, copy and maybe sometimes get jealous of people like Capa, Adams, Hollingsworth and others, often failing to realize it is because of their talent that we do so. Do not get me wrong! – you all have talent. I hate the complexity of Photoshop, but you might rock an edit worthy of first place in a photo contest. But I might take a picture in-camera worthy of the same award. There was talent in both images, but it took different ways of getting there to find it. The person I mentioned above might discover their talent isn’t in taking pictures as it is in graphic design because they did wonderfully and skillfully craft it.

What is the secret ingredient that you bring to the table? Is there a talent you might be overlooking? How does the talent you see in yourself set you apart from everyone else? Do others see that talent too?

I’m a Canon fan boy obsessed with DoF, 50mm lenses, low ISO and in-camera shooting. If you don’t know what any of that means, I’d love to tell you. If you do know what those mean and realize that I really am just obsessed with getting cool bokeh with low megapixel cameras, then we might just be on the same page. I’ve been shooting film since age 15, went digital over 5 years ago and shooting weddings and portraits semi-pro/part-time for the last 3 years.

 

If you liked this article, please help spread the news on the following sites:

  • Bump It
  • Blend It
  • Digg It
  • Bookmark on Delicious
  • Stumble It
  • Float This
  • Reddit This
  • Share on FriendFeed
  • Clip to Evernote