Twitter: It’s Not About the Numbers

Posted November 25th, 2009 / By Ryan Swigert in Business, Tips

Tweet! Tweet! It seems like there are 5,839,024 photographers that join Twitter everyday. I know it can be overwhelming trying to keep up and follow all of them. I’ve noticed that after awhile on Twitter, the following questions seem to pop up: How many people retweeted my tweet? How many Twitter Lists am I on? Why is my Followers count dropping? The purpose of this blog entry is to let you know that it is not about the numbers… It is about having meaningful conversations.

Number of Followers

I’ve been using Twitter since 2007 and have seen it evolve over the past few years. During this time people always seemed to want to get their Followers number up. The logic is: The more people that follow me, the more people that will see my tweet, the more people that will click on my link, the more people that will then purchase my product or service, etc… This type of thinking is false. For example, yesterday I posted a tweet that had the words “Key West” in it. Two minutes later, a realtor from Key West started to follow me. This increased my Followers count by one, but I highly doubt that the realtor will start to engage me in meaningful conversations. More likely, this was done automatically, and the realtor has no idea who I am, or what I do. So instead of worrying about your Followers count, start engaging people and you will start to have more meaningful conversations.

Twitter Lists

Twitter recently introduced a new feature called Twitter Lists. This new feature allows you to organize people you Follow (and people you don’t Follow) into lists. These lists can either be Public (Everyone on Twitter can view), or Private (Only you are able to view). At first, I wasn’t a fan of Twitter Lists and didn’t see how I could put them to use. However, I recently restructured how I am following people on Twitter, and it is all based on Twitter Lists. For example, if you are overwhelmed by your Twitter Stream and feel like you are following too many people to actively engage them in conversation – Create various Twitter Lists to help you organize your Twitter Stream. Personally, I created 5 private Twitter Lists – Photography, Design, Business, Entertainment, and Fun. I then started moving people into the appropriate Twitter Lists. For example: @ErinVey in the Photography List, @RibbonsofRed in the Design List, @RichardBranson in the Business List, @OGOchoCinco in the Entertainment List, and @ShitMyDadSays in the Fun List. To simplify my Twitter Stream even more, I unfollowed the majority of the people I put in these Lists. Does this mean that I’m not going to have a conversation with them because I unfollowed them? Absolutely not – In fact, the opposite is true: I will have more conversations with them because of how they are now organized. I highly recommend you take a look at using Twitter Lists to organize your Twitter Stream and start having more meaningful conversations.

Meaningful Conversations

Did you notice how the past three paragraphs ended with the words “meaningful conversations”? At the end of the day, this is all that matters when it comes to Twitter. So don’t worry about the numbers – Have fun, meet new people, and enjoy the meaningful conversations.

About the Author:

For the past five years, darkroomRYAN has worked with Fortune 500 clients. As the owner of Darkroom Branding, he now provides marketing and branding strategies for photographers. Feel free to follow him on Twitter at: @darkroomRYAN